Privacy Policy Commitment Statement
Our approach to privacy for digital marketing, ecommerce, and web branding activities in Australia
Privacy and Responsibility Overview
At pyrilena, we recognise that your privacy is important and we are dedicated to protecting your personal information. This Privacy Policy explains our practices for digital marketing, ecommerce, and branding activities, outlining what data we collect, how it is used, and the choices you have. We follow Australian privacy regulations to safeguard your data and your trust.
This policy applies to all users of pyrilena.com who interact with our website and digital services. It details our commitment to responsible data handling, whether you engage with branding content, social media resources, or web design updates. By using our website, you agree to the practices described in this statement.
Information We Collect and Use
We collect information to provide and improve our marketing, branding, and ecommerce solutions. The data types include details you share directly and information gathered automatically through your website activities.
Directly Provided Information
- • Personal details you enter when subscribing or commenting
- • Contact information you submit for inquiries
- • Preferences you indicate while browsing our site
- • Content shared in feedback forms or surveys
- • Details when participating in promotions or features
Automatically Collected Information
- • Device and browser details each time you access our website
- • Pages you visit and the duration of your sessions
- • Clickstream and usage data from website interactions
- • General location based on your IP address
- • Information through cookies and technology tools
How We Use Your Information
Your information helps us personalise, improve, and secure our services. We use this data to tailor branding, ecommerce, and digital experiences for our users.
- • Responding to your questions or requests quickly
- • Managing subscriptions or account preferences
- • Optimising website design and performance
- • Promoting relevant updates or offers
- • Enhancing user security and experience
- • Conducting analytics and usage monitoring
- • Supporting compliance with legal obligations
Our Data Commitment: We are dedicated to using your information transparently and fairly to deliver service improvements. Our team regularly reviews data protection practices and strengthens security features to uphold your privacy rights.
Data Sharing Practices
We only share your information when required to support operations, comply with laws, or with your consent for specific features and collaborations. We do not sell personal data to third parties.
Trusted Service Providers
We may engage reputable vendors to assist in marketing, hosting, analytics, or delivering website features. These providers access only the data necessary for their tasks and follow privacy safeguards.
Legal Disclosures Required
Situations may arise where disclosures are necessary for compliance with regulations or legal requests.
Anonymous Usage Statistics
Aggregated, non-identifiable data is sometimes analysed to improve our website and services.
Your Rights and Choices
You have the ability to access, correct, or request deletion of your information. Our privacy team is available to answer questions about your rights or resolve concerns.
- • Request access to your stored personal data
- • Request corrections if your data is inaccurate
- • Request deletion of information no longer needed
- • Request data in a portable, accessible format
- • Object to data use for certain marketing purposes
- • Request restrictions on certain processing uses
To exercise your rights or inquire further about privacy, please contact our designated privacy contact or use our website’s support features.
Data Security Measures
We employ security tools and protocols to protect your information. While no system is impervious, we aim to detect, prevent, and mitigate unauthorised access or misuse.
Technical Safeguards in Place
- • Encryption during data transfer and storage
- • Regular vulnerability scanning and software updates
- • Secure system and application access controls
- • Continuous monitoring for suspicious activity
Organisational Safeguards
- • Staff training on data privacy practices
- • Limited access based on role necessity
- • Internal reviews of privacy compliance
- • Policies for device and document security
How Long We Keep Data
We retain your personal data for as long as it is needed for service, legal, or operational purposes, and then securely dispose of it according to standards.
- • User account data retained while account is active
- • Content preferences or history stored as needed
- • Messages and inquiries are kept for follow-up
- • Transaction details kept for lawful periods
- • Marketing preferences retained per user request
Retention times vary according to data type and legal requirements.
International Data Transfers
Some providers or partners may operate in other countries. We ensure appropriate safeguards, in line with Australian privacy requirements, for any transfers.
- • Agreements with data protection clauses
- • Transfers limited to necessary services
- • Routine privacy assessment of partners
- • User notification of material transfer changes
Use of Cookies and Technology
Cookies and similar tools customise your web experience, record preferences, and analyse traffic. You can control cookies in your browser settings.
Types of Cookies We Use
- • Required for core website functionality
- • Measure traffic and help improve website speed
- • Store preferences for customised features
- • Enable enhanced tools and options
You can review and change cookie settings in most browsers at any time.
Policy Updates and Modifications
Our privacy policy may evolve with law and technology changes. We will inform users of major updates and recommend reviewing the policy periodically.
- • Website notices for significant changes
- • Direct email if applicable to your account
- • Updated date noted at policy top
- • Review via website privacy policy page
Your continued use of our services means acceptance of revised terms.
Contact for Privacy Matters
For privacy questions or issues, reach our privacy lead by email or through our support channel.
pyrilena
570 Bourke Street, Level 17 & 24, Melbourne, VIC 3000 Australia
Phone: +61-2-2754-8356
Email: content@pyrilena.com
Policy last updated November 27, 2025
Effective from November 27, 2025